Our over-redemption policy comes into play when special promotions and service offerings achieve a greater response than you had anticipated. Promotions are a popular way to generate greater brand awareness and increase sales, yet paradoxically, their success could spell financial trouble for the business. This is where we come in.
Anything from see above to coupons falls into the promotions category, as do on-pack and in-store promotions, response-based direct mail, loyalty programs, gift card programs, pre-paid credit cards, paper and electronic coupons, and other activities that have a quantifiable cost associated with each response. Read our case studies for more information on this type of contingency cover.< Back to Homepage